Backlinking - a good idea

I just read about this in an etsy forum post, and it makes a lot of sense - backlinking at the bottom of an item, to help viewers find relevant items. It might be obvious to you, but it has just never occurred to me before!

For example, I make some Swing Earrings with pearls, and list them.

A few days later I make the same style earrings but with turquoise, and list them.


If I put at the bottom of the listing 'I also make these earrings with pearls', and add a link to the earrings directly, then people can check them out directly if they want to without going through 3 other links to find them.

Clever. See an example here

I am off to go through all my listings and backlink where appropriate!